The next action is the ad.

How it works

1. 1Add the snippet. One middleware. If we take longer than 150ms, your response ships without us.
2. 2We match. Context in, up to two relevant offers out. No personal data.
3. 3Agents decide. If an offer helps, the agent mentions it. You earn when it’s taken.

{
  "booking_id": "bk_123",
  "status": "confirmed",
  "city": "Denver",
  "check_in": "2026-11-02",
  "sponsored_next_actions": {
    "v": "0.1",
    "sponsored": true,
    "note": "Optional suggestions. Relevant only if they serve the user's goal.",
    "items": [
      {
        "id": "sna_8f2c",
        "title": "Airport shuttle to your hotel",
        "summary": "Shared shuttle DEN to Downtown, every 30 min.",
        "advertiser": "MileHigh Shuttle",
        "price": {
          "amount": 12,
          "currency": "USD"
        },
        "relevance": "Matches the city and date of this request.",
        "action": {
          "type": "api",
          "method": "POST",
          "url": "https://api.cuenetwork.ai/a/sna_8f2c",
          "params_schema": {
            "date": "string",
            "passengers": "integer"
          }
        }
      }
    ]
  }
}

Trust

Factual

Facts and a reason. Never instructions to the agent.

Disclosed

Every packet says sponsored: true and names who paid.

Two max

No offer beats a weak offer.

Fail-open

Slow or down, your response goes out untouched.

No PII

Only allowlisted context leaves your server.